Business Details
26 Years
experience
Your Trusted Flooring Experts in Deptford, NJ
Established in 2000 as Familiare Family Flooring, our company built a reputation for dedicated floor installation backed by hands-on experience. In 2018, we rebranded to Simple Charm Flooring to compete with industry leaders while maintaining our core values. Our team prioritizes genuine customer relationships and strives to deliver flooring solutions that inspire excitement for home design transformations. With expertise in residential, commercial, and business-to-business projects, we offer comprehensive services including product selection, professional installation, and financing options. Our showroom in Deptford, NJ, serves Southern New Jersey, Central New Jersey, Eastern Pennsylvania, and Northern Delaware. We combine 20+ years of installation expertise with modern technology to provide personalized solutions for every client.Our commitment to quality extends to our material partnerships, including brands like Chesapeake Flooring and Liberty Home. We offer both in-store consultations and convenient at-home sample delivery to accommodate busy schedules. Our team of certified professionals handles projects of all scales with attention to detail and customer satisfaction. We maintain transparency in pricing and operations while offering flexible financing to make dream renovations accessible. Our 24/7 online shopping platform with free sample shipping reflects our dedication to modern, customer-centric service delivery.
Services
Carpet Installation
Hardwood Installation
Laminate Installation
Luxury Vinyl Installation
Countertop Solutions
Concrete Prep
Flooring Repairs
Design Consultation
Commercial Installations
At-Home Consultations
Details
- Year established: 2000
Highlights and features
- Family-owned since 2000 with 20+ years of hands-on installation experience
- Rebranded in 2018 to combine tradition with modern competitive standards
- Certified professionals handle residential, commercial, and B2B projects
- Offer 24/7 online shopping with free sample shipping nationwide
- Provide transparent pricing and flexible financing options for all budgets
Services
Carpet Installation
Our professional carpet installation combines precision and durability for lasting results. We offer comprehensive solutions from removal of old materials to final installation of premium carpet products. With expertise in both residential and commercial applications, our certified technicians ensure proper subfloor preparation and precise fitting for optimal performance and aesthetics.
Hardwood Installation
We specialize in expert hardwood installation for traditional and engineered flooring systems. Our team handles all aspects including subfloor preparation, acclimation, and precise plank placement. We offer both nail-down and glueless installation methods to accommodate different structural requirements while maintaining the natural beauty and longevity of wood flooring.
Luxury Vinyl Installation
Our luxury vinyl plank installation services deliver water-resistant, durable flooring solutions for modern homes. We ensure proper subfloor preparation and precise click-lock system assembly for seamless installations. This low-maintenance option combines aesthetic appeal with practical performance for kitchens, bathrooms, and high-traffic areas.
Countertop Solutions
We provide comprehensive countertop solutions featuring granite, quartz, and marble materials. Our experts guide clients through material selection, edge profiling, and installation processes. Each solution combines aesthetic appeal with functional durability for kitchen and bathroom applications, including precise templating and professional seam welding.
Concrete Prep
Our concrete preparation services ensure optimal subfloor conditions for new flooring installations. We perform surface profiling, crack repair, and self-leveling compound application to create a stable foundation. This critical preparation step enhances adhesion and longevity for subsequent flooring materials while addressing structural imperfections.
People
Justin Familiare
Owner
Justin began learning flooring installation at age 15 and has grown the family business into a multi-crew operation serving residential and commercial clients. His 20+ years of hands-on experience inform our customer-centric approach focused on genuine relationships and quality craftsmanship.
Greg Gannon
Project Manager
With flooring industry experience since 2013, Greg transitioned to project management in 2020. He combines technical expertise with organizational skills to coordinate complex installations while maintaining approachable professionalism that clients appreciate throughout the project lifecycle.
Erin Pinard
Showroom Manager
Erin brings 20+ years of customer service experience to her role as showroom manager. Since joining in 2022, she has developed extensive product knowledge to guide clients through style selections while maintaining the personable approach that makes customers feel heard and understood.
Jon Forsythe
Foreman
Jon contributes 16 years of installation experience to his role as foreman. He maintains high standards across projects, demonstrating adaptability and professionalism on every job site. His expertise ensures consistent quality in both residential and commercial installations since joining in 2018.
Roy Garcia
Lead Installer
Roy joined our team in 2023 with installation experience dating to 2014. His proficiency across all flooring types enhances our productivity, particularly in finish work. He maintains a patient approach to installations while delivering the precision required for high-quality results.
Questions
What flooring options do you offer?
We provide carpet, hardwood, laminate, luxury vinyl, and countertop solutions with extensive style and color options.
Do you serve commercial clients?
Yes, we handle commercial installations with the same attention to detail as residential projects.
Can I see products in my home before purchasing?
We offer free sample shipping and at-home consultations to visualize flooring in your space.
Do you provide financing options?
Yes, we offer flexible financing plans to make home improvements accessible for all budgets.
What areas do you serve?
We serve Deptford, NJ, Southern NJ, Central NJ, Eastern PA, and Northern Delaware.
How can I get an estimate?
Request a free in-home estimate through our website or by visiting our Deptford showroom.
