Business Details
We have served Austin as the oldest family-owned flooring store since 1982. Our founder Selene Schroeder Carpet pioneered the business in a converted auto garage on South Lamar Boulevard. We specialize in both hard and soft surface flooring for discerning clients. Our spacious showrooms feature premium engineered hardwood, cork, luxury vinyl plank, and extensive carpet selections. We offer custom area rugs tailored to the inch and handcrafted stair runners with rod options. Our inventory includes sustainable natural fibers like New Zealand wool, silk, sisal, and seagrass.
We provide turnkey installation management alongside material-only options for trade professionals. Our woman-owned team brings over four decades of expertise to every project. We collaborate closely with interior designers, architects, and custom home builders. Our commitment to quality has earned multi-generational client loyalty throughout Central Texas. We stay current with innovations while honoring traditional craftsmanship standards. We look forward to assisting with your residential or commercial flooring needs.
We provide turnkey installation management alongside material-only options for trade professionals. Our woman-owned team brings over four decades of expertise to every project. We collaborate closely with interior designers, architects, and custom home builders. Our commitment to quality has earned multi-generational client loyalty throughout Central Texas. We stay current with innovations while honoring traditional craftsmanship standards. We look forward to assisting with your residential or commercial flooring needs.
Highlights and features
- We operate Austin's oldest family-owned flooring store since 1982.
- Our woman-owned team delivers four decades of specialized flooring expertise.
- We provide turnkey installation management alongside flexible material-only purchasing options.
- Our showroom features sustainable fibers including New Zealand wool and silk.
- We craft custom area rugs tailored to your exact inch specifications.
Services
Engineered Hardwood Flooring
Our engineered hardwood collection features premium species including white oak, hickory, acacia, and walnut in diverse textures such as wire brushed, smooth, and hand scraped. We offer multiple plank widths and patterns like herringbone and chevron to suit both traditional and contemporary design aesthetics. Professional installation management ensures flawless results for residential and commercial projects.
Luxury Vinyl Plank
We stock high-quality luxury vinyl plank flooring that combines durable waterproof performance with authentic wood visuals for high-traffic residential and commercial spaces. Our selection includes varied wood species reproductions and texture options suitable for kitchens, bathrooms, and busy family areas. Turnkey installation services guarantee proper substrate preparation and precise locking system execution.
Broadloom Carpet
Our upstairs showroom dedicates extensive space to broadloom carpet featuring cut pile, loop, plush, frieze, and specialty styles including Wilton, tip shear, sculpted, and shag constructions. We carry synthetic fibers such as nylon, polypropylene, and polyester alongside natural options like wool, sisal, and seagrass for diverse performance needs. Expert installation ensures proper stretching, seaming, and pattern matching throughout your property.
Custom Area Rugs
We create bespoke area rugs in virtually any shape and size tailored to the inch using broadloom carpet or handmade textiles from our curated inventory. Styles range from mid-century, contemporary, and traditional to geometric, herringbone, plaid, houndstooth, tribal, and Moroccan designs. Pet-friendly fiber options ensure durability while maintaining aesthetic sophistication for active households.
Custom Stair Runners
Our custom stair runner service provides tailored carpet installations with optional decorative stair rods for enhanced safety and visual appeal on residential staircases. We fabricate runners from any broadloom selection ensuring precise measurements, professional binding, and secure installation techniques that withstand heavy daily traffic. Design consultation coordinates runner patterns with adjacent flooring for cohesive interior flow.
