Business Details
37 Years
experience
Trusted Flooring Solutions in Waterloo, IA
Riley's Floors has been a trusted name in flooring solutions since 1989, founded by Steve Riley in Waterloo, Iowa. Over three decades of service, the company has maintained its commitment to quality customer service and product selection despite changes in ownership and location. Our team of experienced professionals, including installers with over 30 years of expertise, delivers personalized solutions for residential and commercial projects. We offer a comprehensive range of flooring options, from carpet and luxury vinyl to tile and wood, supported by dedicated designers to meet diverse client needs. Our focus remains on customer satisfaction, ensuring complete fulfillment through every sale and installation.The legacy of founder Steve Riley, who passed in 2024, continues to inspire our values of integrity and community commitment. Under current ownership by Donny Sallee, we uphold the same standards of excellence established at our founding. Our showroom features products from trusted manufacturers, with custom solutions available to match unique design requirements. We pride ourselves on transparent communication and reliable service, addressing all flooring needs from selection to completion. Jamacia, our Canine Executive Officer, adds daily morale boosts while we maintain our dedication to professional excellence.
Services
Carpet
Luxury Vinyl
Tile
Custom Rugs
Wood Flooring
Details
- Year established: 1989
Highlights and features
- 30+ years of local flooring expertise since 1989
- Experienced installers with over 30 years of combined experience
- Comprehensive selection of carpet, vinyl, tile, and wood flooring
- Personalized design consultations with professional designers
- Commitment to customer satisfaction since our founding
What people say
Great service
Terrific to work with
Attention to detail
Services
Carpet Installation
Our carpet installation service offers comfort and warmth for living spaces with extensive pattern and color options. We help homeowners find perfect carpet solutions matching their lifestyle needs while ensuring professional installation. Our experienced team handles residential projects with attention to detail and quality finishes.
Luxury Vinyl Flooring
Luxury vinyl flooring provides durable, stylish options with wood and stone appearances. We offer vinyl plank, tile, and sheet formats in various colors for modern home makeovers. Our experts guide clients through selection and installation for optimal results.
Tile Installation
Tile flooring solutions include natural stone, porcelain, glass, and ceramic options with moisture-resistant properties. We specialize in bathroom and kitchen installations that enhance home value through professional tile placement and finishing techniques.
Custom Rugs
Transform any carpet into custom area rugs or runners tailored to your space dimensions. Our customization service ensures perfect fit while maintaining design continuity throughout your home interiors.
Wood Flooring
Wood flooring options combine classic aesthetics with durable finishes for residential and commercial spaces. We provide selection assistance and professional installation to achieve long-lasting, beautiful results that increase property value.
People
Donny Sallee
Estimator/President
Leading the company since 2011, Donny brings over 30 years of flooring expertise to every project.
Steve Riley
Founder
Visionary founder who established Riley's Floors in 1989, shaping its values of integrity and excellence.
Dan Schmitz
Warehouse/Delivery
Ensures timely product availability and delivery coordination with over 15 years of operational experience.
Katie Sallee
Marketing/Sales
Manages marketing initiatives and client relations with a decade of flooring industry specialization.
Jamacia
Canine Executive Officer
Our office morale officer who brightens workdays with daily presence and playful interactions.
Questions
What types of flooring do you offer?
We offer carpet, luxury vinyl, tile, wood flooring, and custom rug options.
Do you provide installation services?
Yes, we offer professional installation with experienced technicians for all flooring types.
Can I get custom-sized rugs?
We create custom rugs from any carpet selection to fit your specific dimensions.
Do you carry local inventory?
Our Waterloo showroom features extensive in-stock selections from trusted manufacturers.
What areas do you serve?
We primarily serve the Cedar Valley region with local delivery options.