Business Details
38 Years
experience
Dallas Fort Worth Premium Flooring Installation Experts
Flooring Direct was founded in 1988 as Carrol Johns, Inc., to bring higher integrity to the flooring and installation service industry in Dallas / Fort Worth. Rebranded in 2004, we carry on our founder's legacy of providing superior service and greater customer satisfaction. Locally owned and operated, our team consists of Dallas / Fort Worth residents with decades of combined experience in flooring sales and installation. We pioneered the Shop-at-Home concept, bringing premium flooring samples directly to customers' homes for personalized consultations. Our commitment to quality is evidenced by 14 consecutive Angi Super Service Awards (2010-2024) and Google 5-Star Reviews based on 607 verified reviews.We specialize in full-service flooring solutions including hardwood, tile, luxury vinyl, and carpet, with professional installation completed as quickly as next week. Our price match guarantee ensures competitive pricing while our lifetime installation warranty demonstrates confidence in our workmanship. All employees and contractors are legally authorized to work in the USA, with every job fully insured for customer protection.
Services
Hardwood Flooring
Tile Flooring
Luxury Vinyl
Carpet Installation
Countertop Services
Financing Options
Price Matching
Shop-at-Home
Lifetime Warranty
Professional Installation
Details
- Year established: 1988
Highlights and features
- We offer 36-month 0% interest financing with approved credit through Wells Fargo
- Our Shop-at-Home service brings flooring samples directly to your home for free
- We guarantee to beat written competitor estimates with our price match policy
- Professional installation teams complete projects as quickly as next week
- Lifetime warranty on all installation labor for complete customer confidence
Associations and certifications
- Angi Super Service Award
- Google 5-Star Reviews
- Best Pick Reports
- BBB Accredited Business
What people say
Professional installation
Price match guarantee
Timely service
Friendly crews
Accurate estimates
Services
Hardwood Flooring
Premium hardwood flooring solutions featuring birch, hickory, maple, and oak species with multiple textures. Professional installation ensures climate-appropriate acclimation for lasting durability in Dallas/Fort Worth homes.
Tile Flooring
Durable ceramic, porcelain, and natural stone tile options for kitchens, bathrooms, and living areas. Expert installation maximizes water resistance while maintaining aesthetic appeal through precise layout planning.
Luxury Vinyl Plank
Waterproof luxury vinyl plank flooring with wood-look designs. Professional installation includes subfloor preparation and precise cutting for seamless transitions between rooms.
Carpet Installation
Premium carpet installation with padding included, available in multiple styles and price points. Professional teams complete single room installations in approximately one hour with minimal disruption.
Countertop Services
Custom granite and quartz countertop fabrication with in-home sample viewing. Professional installation includes precise measurement, templating, and edge finishing for kitchen and bathroom renovations.
People
Dan Ratcliff
President and CEO
Dallas native with over two decades growing Flooring Direct into DFW's highest-rated flooring company. Committed to community involvement through sponsorships of local children's organizations and scholastic athletics.
Questions
What flooring options does Flooring Direct offer?
We provide hardwood, tile, luxury vinyl, laminate, and carpet flooring with custom countertop options. All products are available with professional installation services.
Do you offer financing options?
Yes, we provide 36-month 0% interest financing through Wells Fargo with approved credit for qualified customers.
How quickly can installations be completed?
With same-day estimates, we often schedule installations as quickly as next week depending on product availability.
Do you match competitors' prices?
We guarantee to beat any written competitor estimate through our price match policy for added value.
Are your installers licensed and insured?
All employees and contractors are legally authorized to work in the USA with full job insurance coverage.
