Business Details
Your Trusted Flooring Partner in Baltimore
Founded in 1890, Floors Etc.. is a family-owned, full-service luxury flooring provider serving the Mid-Atlantic region. With five generations of expertise, we combine technical mastery and personalized service to deliver tailored flooring solutions for residential and commercial clients. Our commitment spans from initial design consultation to precise installation, leveraging advanced technology for accurate budgeting and project management.We prioritize sustainability through 90% paperless operations and maintain rigorous quality control by partnering with trusted global manufacturers. Our team of seasoned professionals ensures every project meets exacting standards, offering comprehensive support from concept to completion.
Services
Carpet Installation
Hardwood Flooring
Tile & Stone
Area Rugs
Vinyl Flooring
Highlights and features
- Five generations of flooring expertise since 1890
- Full-service promise from design to installation
- Tech-forward automated estimating and digital budgeting
- 90% paperless operations for sustainability
- Direct partnerships with global flooring manufacturers
What people say
Professional installers
Efficient service
Exceeded expectations
Meticulous attention to detail
Showroom ready results
Services
Carpet Installation
Our luxury carpet solutions source materials from global manufacturers across Tibet, France, and the United States. We offer natural and synthetic fiber options including nylon, polyester, and sisal to match any aesthetic. Expert consultants guide clients through texture selection and installation planning, ensuring seamless integration with existing architecture while maintaining durability and style.
Hardwood Flooring
We provide premium hardwood flooring solutions featuring brands like Bruce, Mercier, and Mirage. Our specialists assess structural requirements for both new constructions and renovations, offering timeless designs that withstand market trends. The service includes material sourcing, moisture testing, and precision installation techniques tailored to each property's unique characteristics.
Tile & Stone
Our tile and stone offerings include handmade mosaics, large-format porcelain, and quarried natural stone. Direct partnerships with quarry owners ensure material quality, while experienced installers maintain aesthetic integrity during application. The service covers residential bathrooms, commercial spaces, and specialty areas requiring durable, visually striking surfaces.
Area Rugs
We curate hand-knotted and custom-designed area rugs from Nepal, India, and domestic mills. The collection features silk, wool, and natural fiber options in traditional and contemporary patterns. Designers assist with binding selections and placement strategies to enhance existing decor while maintaining functional space requirements.
Vinyl Flooring
Our vinyl flooring solutions replicate natural materials like wood and stone using advanced manufacturing techniques. The service includes product selection from brands such as Karndean and Armstrong, with expert installation ensuring longevity and aesthetic consistency. Commercial-grade options meet strict durability requirements for high-traffic environments.
People
Isaac Rosenberg
Executive Vice President, Co-Owner
Isaac has led installation operations since joining Floors Etc.. in 1974. His expertise built the company's renowned installation division, focusing on quality control and new business development while maintaining generational craftsmanship standards.
John Ginsburg
Chief Executive Officer, Co-Owner
As the fourth-generation leader, John oversees commercial and retail operations. A University of Maryland graduate and CPA, he manages relationships with architects and developers while maintaining the company's financial integrity and growth trajectory.
Dave Prendergast
Senior Project Manager - Tile & Stone Specialist
With 30 years of experience, Dave developed Floors Etc..'s tile and stone department. His installation expertise set quality benchmarks, and he now manages complex tile projects requiring precision execution and material knowledge.
Michelle Carty Krosnowski
Senior Design/Sales Associate
Michelle has specialized in flooring design since 2006, collaborating with top builders and designers. Her expertise covers product specification, space planning, and client consultation for high-end residential and commercial projects.
Yani Rosenberg
Senior Project Manager
A fifth-generation family member, Yani manages large-scale commercial projects for developers and contractors. With a Johns Hopkins education and prior T. Rowe Price experience, he focuses on process optimization and client relationship management.
Questions
What flooring services do you offer?
We provide comprehensive flooring solutions including carpet, hardwood, tile, stone, vinyl, and area rugs for residential and commercial properties.
How long has Floors Etc... been in business?
We've served clients since 1890, making us a fifth-generation family-owned flooring expert in the Mid-Atlantic region.
What makes your installation process unique?
Our full-service approach combines automated estimating, expert project management, and 90% paperless operations for precision and efficiency.
Do you work with commercial clients?
Yes, we partner with developers, architects, and contractors for large-scale commercial flooring projects with strict timelines and budgets.
Are your materials sustainable?
We prioritize eco-friendly practices through 90% paperless operations and partnerships with manufacturers committed to sustainable production.
How can I schedule a consultation?
Contact us through our website or visit our Lutherville-Timonium showroom to work directly with our design and sales team.