LaRocco Floor Coverings

Our Story

Family owned and operated since 1946, LaRocco Floor Coverings has been a fixture in the Michigan City community for over 75 years. What began as a humble cleaning company, LaRocco Rainbow Cleaners, quickly evolved into a family business spanning multiple generations. Driven by a dedication to quality, personalized service, and treating every customer like family, LaRocco Floor Coverings blossomed under the guidance of founder, John LaRocco Sr., and his wife Marion. Their unwavering commitment to these principles not only fostered a thriving business but also instilled a deep sense of community pride.

A Legacy of Excellence

In 1976, John LaRocco Jr., equipped with a business degree from Indiana State University, joined his father in a new venture: LaRocco Floor Coverings, Inc. This pivotal moment marked a new chapter for the family business, expanding its focus to the world of flooring. John Jr., along with his wife Suzie, have carried on the torch of their parents' legacy, meticulously refining the business while upholding the core values that have made LaRocco Floor Coverings a trusted name in the community. Their dedication to selling high-quality products they genuinely believe in, employing only the most skilled installers, and fostering a zero-pressure environment has cemented LaRocco Floor Coverings as a leader in the flooring industry.

A Diverse Range of Options

At LaRocco Floor Coverings, you'll find a comprehensive selection of flooring solutions to complement any style and budget. Whether you're drawn to the classic elegance of hardwood, the spacious feel of large-format tile, the luxurious comfort of plush carpeting, or the practicality of waterproof vinyl, our expert team will guide you through the vast array of choices. We specialize in:

• Carpet: From the exquisite softness of Caress nylon to the enduring durability of loop berber, we offer an extensive selection of carpets to suit every taste and lifestyle.
• Hardwood: We bring the natural beauty and enduring charm of hardwood into your home. Our curated collection features a range of species and finishes, each adding a touch of sophistication and warmth to your living spaces.
• Laminate: Laminate flooring offers a stunningly realistic wood-like appearance at a fraction of the cost. Durable, easy-to-maintain, and available in a myriad of styles, laminate is a popular choice for both residential and commercial applications.
• Luxury Vinyl Tile (LVT): Combining the elegant look of tile with the comfort and durability of vinyl, LVT is a versatile and water-resistant option ideal for high-traffic areas and kitchens.
• Waterproof Flooring: Our waterproof flooring solutions provide peace of mind in any space, ensuring your floors remain intact even in the event of spills or moisture.

• Custom Blinds & Shades: Complete your interior design vision with our expertly crafted custom blinds and shades.

We take pride in offering personalized service and expert advice to help you make the perfect flooring selection for your home.

Experience the LaRocco Difference

Visit our showroom at 1615 Franklin Street in Michigan City and experience the LaRocco Floor Coverings difference. Our friendly and knowledgeable team is ready to assist you every step of the way, from selecting the perfect flooring to ensuring a smooth and efficient installation. Let us help you transform your space into a beautiful and functional sanctuary.