Business Details
27 Years
experience
Emergency
services
Expert Hardwood Flooring Solutions in Atlanta
Authentic Hardwood Flooring has been serving Atlanta homeowners for over 25 years, specializing in premium hardwood flooring solutions. Our team of seasoned professionals combines decades of experience with rigorous training to deliver custom installations, refinishing, and luxury vinyl plank services. We prioritize quality craftsmanship, using top-tier materials like Bona Traffic HD finishes and European oils while maintaining a 10-year craftsmanship warranty.Our client-centric approach includes free in-home consultations, transparent communication, and meticulous attention to detail, treating every home as if it were our own. With a dedicated workforce averaging over a decade of tenure, we ensure seamless project execution across 15+ Atlanta metro areas.
Services
Hardwood Floor Installation
Luxury Vinyl Plank Flooring
Engineered Hardwood Flooring
Buff & Re-Fresh Service
Hardwood Floor Refinishing
Custom Pattern Design
Water Damage Repair
Finish Application
Floor Sanding
Matching Existing Floors
Details
- Year established: 1999
Highlights and features
- We offer 25+ years of specialized hardwood flooring expertise in Atlanta
- Our craftsmen receive proprietary training directly from the owner
- We guarantee seamless installations with dust containment and furniture protection
- We provide a 10-year craftsmanship warranty on all flooring services
- Our team services 15+ Atlanta metro areas with same-day emergency response
What people say
Professional and responsive team
Excellent workmanship
Highly recommend
Fair pricing
Timely completion
Services
Hardwood Floor Installation
Our Atlanta hardwood floor installation service combines precision craftsmanship with premium materials. Using advanced techniques and top-quality wood species, we ensure perfect subfloor preparation, seamless plank fitting, and expert finish application. Clients benefit from our 10-year warranty and dust containment systems that protect their homes during installation.
Hardwood Floor Refinishing
We restore worn hardwood floors to like-new condition through professional sanding and finishing. Using state-of-the-art equipment and premium finishes like Bona Traffic HD, our process removes scratches and wear while enhancing natural wood beauty. The service includes thorough dust control and odor minimization techniques.
Luxury Vinyl Plank Flooring
Our luxury vinyl plank (LVP) installations offer durable, water-resistant flooring solutions that mimic natural wood. We provide expert subfloor preparation, precise plank installation, and comprehensive maintenance guidance. This low-maintenance option comes with manufacturer warranties and lifetime durability guarantees.
Engineered Hardwood Flooring
We install engineered hardwood flooring that combines traditional aesthetics with modern stability. Our specialists ensure proper acclimation, subfloor preparation, and installation techniques that accommodate Atlanta's climate variations. This option maintains resale value while offering easier maintenance than solid wood.
Buff & Re-Fresh Service
This maintenance service extends flooring lifespan through professional buffing and recoating. Our technicians use specialized equipment to remove surface scratches without full sanding, applying fresh protective finishes that restore luster while maintaining existing floor integrity.
People
Michael Keroack
Owner and Founder
With 35+ years in the flooring industry since starting at 18, Michael established Authentic Hardwood Flooring in 1999. He personally trains all craftsmen in his proprietary techniques and maintains active involvement in quality control across Atlanta projects.
Buddy Wofford
General Manager
Leading daily operations since 2020, Buddy manages marketing initiatives and customer relations. His 15+ years in home services focus on creating seamless client experiences through personalized consultations and project coordination.
Michael Blocker
Operations Manager
Overseeing production since 2004, Michael manages 8+ installation crews and material logistics. He coordinates with Atlanta designers and contractors to ensure precise project execution while maintaining quality standards across all service areas.
Ryan Cornett
Sales Consultant
Ryan consults homeowners on flooring options with seven years of remodeling industry expertise. He specializes in connecting clients with appropriate materials and coordinating installations that match their lifestyle needs in Atlanta's luxury market.
Rudy Barrientos
Quality Control Manager
With 10+ years of installation experience, Rudy ensures compliance with company standards. He works directly with clients and contractors to maintain quality throughout the installation process, drawing on his extensive field experience since 2015.
Questions
What makes Authentic Hardwood Flooring different from competitors?
Our proprietary training system ensures consistent quality, with craftsmen averaging 10+ years tenure. We combine traditional techniques with modern materials for superior results.
Do you offer warranties on your work?
Yes, we provide a 10-year craftsmanship warranty covering installation and refinishing work, plus manufacturer warranties on materials we install.
How long does hardwood floor installation take?
Most projects complete in 3-5 days, including subfloor preparation, installation, and finishing. Emergency repairs can often be completed within 24 hours.
Can you match existing flooring patterns?
Our specialists can replicate most existing patterns and wood tones, ensuring seamless transitions between old and new flooring installations.
What finish options do you offer?
We provide multiple finishes including water-based (3-hour cure) and oil-based (4-day cure), plus specialty European oils like Rubio and LOBA for custom aesthetics.
Do you work on weekends?
Yes, we schedule installations Monday through Saturday to accommodate client availability and minimize home disruption.
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