World Floor Covering Association

The World Floor Covering Association (WFCA) is a non-profit organization dedicated to empowering the success of professional flooring dealers. Since 1985, we have played a pivotal role in shaping the industry, providing vital resources, education, and advocacy to our members.

Our Mission

Our mission is to ensure the success and profitability of professional flooring dealers and to represent the industry's common interests. We achieve this through:

• Collective Advocacy: We amplify the collective voice of flooring retailers, influencing industry discussions and advocating for policies that benefit the sector.
• Educational Resources: We provide comprehensive educational programs, training materials, and industry guidelines to empower businesses to thrive.
• Community Building: We foster a supportive network of professionals through online forums, regional events, and a vibrant membership community.

What We Do

WFCA offers a diverse range of services and programs, including:

1. Advocacy & Policy Support

• Tracking and influencing legislation affecting the flooring industry
• Advocating for fair business practices and regulations
• Providing industry data and market analysis

2. Educational & Professional Development

• Online learning platform with training modules
• Leadership development programs like SEAL Leadership Academy
• Certification programs for flooring professionals
• Conferences and workshops on industry trends and best practices

3. Business & Operational Resources

• Marketing and branding tools
• Business financing and credit programs
• Procurement assistance and supplier connections

4. Networking & Community

• Online forums and discussion groups
• Regional and national events
• Member directory and online marketplace

5. Industry Leadership & Advocacy

• Providing a unified voice for the industry in media and public discussions
• Promoting professionalism and ethical practices
• Collaborating with stakeholders to address industry challenges

Our Impact

Thanks to the dedication of our members and volunteers, the WFCA has made significant contributions to the flooring industry, including:

• Developing and implementing industry standards
• Promoting sustainability and environmental awareness
• Enhancing the professionalism of the flooring workforce
• Providing vital research and data to inform business decisions

Join Us!

We invite you to join the WFCA and connect with a diverse group of flooring professionals. As a member, you'll receive exclusive access to resources, networking opportunities, and the power to shape the future of the industry.