Business Details
Your Trusted Partner for Flooring Industry Solutions
The World Floor Covering Association (WFCA) has been a driving force in the floor covering industry for over six decades, representing all segments of the sector including dealers, manufacturers, suppliers, distributors, inspectors, and installers. With over 10,000 members, we provide essential training, advocacy, and expertise to help professionals succeed in a rapidly evolving market. Our mission focuses on ensuring the success and profitability of flooring dealers while championing industry-wide standards. Through initiatives like the SEAL Leadership Development Program, CFI-certified installation training, and exclusive networking events, we empower members to stay ahead of trends, resolve disputes, and deliver exceptional service.Our commitment to education is evident in resources like the Toms Tips Training Center, Premier Flooring Retailer magazine, and partnerships with organizations like FCITS and CFI. As a unified voice for independent retailers, we advocate for integrity, quality, and customer satisfaction while offering exclusive benefits such as discounted insurance programs, cybersecurity webinars, and access to industry-leading certification courses. Our team of seasoned professionals, including CEO Scott Humphrey and Master Instructor Dave Garden, works tirelessly to connect members with tools that enhance operational efficiency, financial performance, and leadership capabilities.
Services
Training Programs
Certification Courses
Advocacy Services
Networking Events
Industry Resources
Leadership Development
Installation Training
Consultation Services
Online Education
Member Benefits
Highlights and features
- We offer over 60 years of industry expertise and advocacy.
- Our SEAL Leadership Program develops top industry leaders.
- Access exclusive training and certification through CFI and FCITS.
- Participate in monthly Grow With Us events with industry experts.
- We provide a strong collective voice for flooring professionals nationwide.
Associations and certifications
- CFI (Certified Flooring Installers)
- FCITS (Flooring Consultants and Inspection Training Services)
Services
Training Programs
Our comprehensive training programs equip flooring professionals with technical skills and industry knowledge. Through partnerships with CFI and FCITS, we offer hands-on workshops and digital courses covering installation, inspection, and best practices. These programs help businesses enhance service quality and stay competitive.
Certification Courses
Certification courses like CFI Installer Certification validate expertise in flooring installation. These programs ensure professionals meet industry standards, reduce disputes, and build consumer trust. Participants gain access to advanced techniques and networking opportunities to advance their careers.
Advocacy Services
We advocate for flooring professionals by lobbying Congress and addressing legal issues. Our efforts protect members' interests through policy changes and educational initiatives. This includes collaborating with partners like Jones Walker to address regulatory challenges impacting the industry.
Networking Events
Monthly Grow With Us events connect members with industry experts for knowledge sharing. Topics range from business management to technical innovations, fostering collaboration and growth opportunities through dynamic Q&A sessions and peer interactions.
Online Education
WFCA University provides on-demand modules for business and leadership development. Courses cover financial management, sales strategies, and operational efficiency, enabling professionals to enhance skills at their own pace through a structured, self-paced curriculum.
People
Scott Humphrey
Chief Executive Officer
Scott Humphrey leads the WFCA with over 20 years of experience in industry advocacy. He focuses on strategic growth, member engagement, and advancing leadership programs to strengthen the flooring sector.
Dave Garden
Master Instructor, CFI
Dave Garden oversees training initiatives for CFI, NFIC, and FCITS. With expertise in installation standards, he develops certification programs that elevate professional skills and ensure quality across residential and commercial flooring projects.
Beth Brown Sorrell
Executive Director, FCITS
Beth Brown Sorrell leads FCITS, specializing in flooring inspection training. She works to reduce industry disputes by certifying professionals in best practices and consumer protection standards through comprehensive educational programs.
Freida Staten
Chief Marketing & Strategy Officer
Freida Staten drives marketing and strategic initiatives for the WFCA. She focuses on expanding member engagement, promoting industry resources, and enhancing the association's digital presence to support business growth.
Lewis Davis
Sr. Director of Technology & Research
Lewis Davis leads technology and research efforts, addressing cybersecurity and data-driven insights. He develops tools to help members protect their businesses and leverage analytics for operational improvements.
Questions
What benefits do WFCA members receive?
Members gain access to training programs, certification courses, advocacy support, networking events, and exclusive discounts on insurance, technology, and business services.
How does the SEAL Leadership Program work?
The SEAL program offers a four-month, self-paced curriculum with mentorship, online resources, and certification. It focuses on emotional intelligence, leadership skills, and practical business strategies.
What training options are available for flooring installers?
CFI provides hands-on training and certification in carpet, hardwood, laminate, resilient, and ceramic installation for both residential and commercial applications.
How can I find a certified flooring professional?
Use our dealer locator to find certified retailers or check member directories for installers and inspectors who have completed CFI or FCITS certification programs.
What resources are available for business management?
WFCA University offers courses on financial management, merchandising, sales strategies, and operational efficiency through on-demand modules and live webinars.
Does WFCA offer advocacy support for policy changes?
Yes, we lobby Congress and collaborate with legal experts to address regulatory challenges, ensuring members' interests are represented in legislative decisions.
