Business Details
27 Years
experience
Custom Hardwood Flooring Experts in New York
Founded in 1999, Sota Floors has established itself as a premier hardwood flooring specialist serving New York, Hamptons, Brooklyn, Queens, and Westchester. Our expertise spans custom finishing, precision installations, and global material sourcing, supported by a team of master craftsmen trained in advanced techniques like wire-brushing, hand-scraping, and custom staining. We maintain rigorous quality standards through partnerships with domestic and international mills, ensuring access to sustainably sourced hardwoods with diverse color, species, and finish options.Our commitment to innovation is demonstrated through our 2005 Manhattan Design Showroom expansion and the launch of our custom fabrication design lab. Certified by Bona and Aria Vents, we combine technical excellence with personalized service, managing projects from specification to completion while prioritizing client collaboration, environmental responsibility, and long-term floor maintenance solutions.
Services
Flooring Installation
Design Consultation
Custom Fabrication
Hardwood Refinishing
Material Sourcing
Commercial Installation
Dustless Sanding
Color Matching
Acoustical Underlayment
Maintenance Programs
Details
- Year established: 1999
Highlights and features
- We offer 25+ years of specialized hardwood flooring expertise
- Our team includes master craftsmen trained in advanced finishing techniques
- We maintain Bona Certified status for professional maintenance standards
- We provide hands-on custom fabrication through our design lab
- Our material sourcing includes sustainable domestic and international mills
Associations and certifications
- Bona Certified Craftsman
- Aria Vents
What people say
Prompt, reliable, professional
Managed everything perfectly
Greatest integrity
Could not have been happier
Services
Flooring Installation
Professional hardwood flooring installation combining traditional craftsmanship with modern techniques. Our certified team ensures precise fitting and finishing for engineered and solid wood floors, using specialized tools to maintain material integrity and warranty validity. Services include subfloor preparation, pattern layout, and final finishing to create durable, aesthetically perfect results.
Design Consultation
Comprehensive design guidance for hardwood flooring projects. Our experts analyze space requirements, existing decor, and traffic patterns to recommend optimal materials, finishes, and installation methods. The consultation includes material samples, cost projections, and integration with overall interior design schemes while considering maintenance requirements and longevity factors.
Custom Fabrication
Specialized creation of unique hardwood flooring solutions through our in-house design lab. Capabilities include custom staining, texturing, and dimensional modifications using domestic and imported wood species. The process involves client collaboration to develop one-of-a-kind patterns, inlays, and finishes that match specific aesthetic visions while maintaining structural integrity.
Hardwood Refinishing
Restoration of existing hardwood floors through dustless sanding and surface renewal. Services include color correction, scratch removal, and application of protective finishes using Bona-certified methods. The process extends floor lifespan while maintaining original character through techniques like wire-brushing, hand-scraping, and custom staining.
Material Sourcing
Access to premium hardwood materials from sustainable domestic and international sources. Our sourcing network includes specialty mills offering rare species and custom milling capabilities. We assist clients in selecting appropriate wood types based on durability requirements, aesthetic preferences, and environmental considerations while ensuring proper acclimation and quality control.
People
Eric Herman
Owner
Second-generation flooring expert with 25+ years experience, founding Sota Floors in 1999. Holds University of Buffalo degree, pioneered custom fabrication lab, and maintains Bona certification. Specializes in client collaboration from project inception to completion.
Questions
What hardwood flooring options do you offer?
We provide engineered and solid hardwood flooring from domestic and international mills, including custom options through our design lab.
Do you provide installation services?
Yes, our certified team offers professional installation for all hardwood flooring types, including complex patterns and commercial applications.
Can you refinish existing hardwood floors?
We offer dustless sanding, color matching, and protective finish application using Bona-certified methods for floor restoration.
Are your materials sustainably sourced?
Yes, we prioritize wood from managed forests and partner with mills practicing sustainable harvesting techniques.
Do you serve areas outside New York City?
We serve Hamptons, Brooklyn, Queens, Westchester, and surrounding regions from our Manhattan and Southampton showrooms.
What design assistance is available?
Our design consultation includes material selection, pattern recommendations, and integration with existing decor schemes for complete flooring solutions.
