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Business Details
50+ Years
experience
Trusted Wholesale Flooring Showroom in Chicago
Watson Smith has been a trusted name in the flooring industry for over 96 years, specializing in wholesale solutions for design professionals. Our showroom in Chicago offers an extensive selection of carpets, rugs, and hand-finished hardwood flooring, complemented by additional hard surface materials. We pride ourselves on understanding the unique needs of every project and client, providing a full-service experience from product selection to fabrication and installation. Personalized service is the foundation of our business, ensuring every client feels the experience is effortless and professional. We value long-term relationships with our clients and aim to build new partnerships through reliability and expertise.

Our team combines deep industry knowledge with a commitment to quality, offering tailored solutions that meet diverse design requirements. With decades of experience, we maintain a reputation for excellence in both product offerings and customer service. Our focus on innovation ensures we stay ahead of industry trends while maintaining traditional craftsmanship. Transparency and integrity guide our operations, making us a dependable choice for professionals in the design industry. Watson Smith remains dedicated to elevating spaces through exceptional flooring solutions that stand the test of time.
Services
Carpets Rugs Hardwood Flooring Custom Solutions Installation Services
Details
  • Year established: 1929
Highlights and features
  • We have over 96 years of experience in the flooring industry.
  • We provide a full-service experience from selection to installation.
  • Our team offers personalized service tailored to unique project needs.
  • We maintain an extensive selection of high-quality flooring products.
  • We prioritize long-term relationships built on trust and reliability.
Services
Carpets
Watson Smith offers a wide range of carpets designed to meet diverse aesthetic and functional needs. Our collection includes both stocked and custom options, ensuring flexibility for any project. Professionals can rely on our expertise to select durable, high-quality materials that align with client preferences and industry standards.
Rugs
Our curated rug selection features handcrafted designs in various patterns, textures, and materials. From traditional to contemporary styles, we provide solutions that enhance interior spaces while meeting performance requirements. Custom sizing and fabrication services ensure seamless integration into any environment.
Hardwood Flooring
We specialize in hand-finished hardwood flooring, offering timeless elegance and durability. Our inventory includes solid and engineered options in multiple wood species, finishes, and installation methods. Each product is selected to combine aesthetic appeal with practicality for residential and commercial applications.
Custom Solutions
Watson Smith provides bespoke flooring solutions to match unique design specifications. Our team collaborates closely with clients to develop custom patterns, dimensions, and finishes that reflect individual project needs. This service ensures every detail aligns with the client's vision and functional requirements.
Installation Services
We offer comprehensive installation support for all flooring products, ensuring precision and adherence to industry best practices. Our experienced technicians handle complex layouts and specialized materials, delivering flawless results that maximize product longevity and client satisfaction.
Questions
What types of flooring products does Watson Smith offer?
We provide carpets, rugs, hardwood flooring, and additional hard surface materials for both residential and commercial projects.
Do you offer custom flooring solutions?
Yes, we specialize in custom carpets, rugs, and hardwood flooring tailored to specific design requirements.
Are your services available to individual homeowners?
Our showroom primarily serves design professionals, though we can connect homeowners with appropriate resources.
What areas do you serve?
We operate from Chicago, Illinois, and serve clients nationwide through our distribution network.
How do you ensure product quality?
We maintain rigorous quality standards, offering products from trusted manufacturers and conducting thorough inspections.
Can I visit your showroom?
Yes, our showroom is located at 222 Merchandise Mart Plaza Suite 612 in Chicago, Illinois.