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Business Details
50+ Years
experience
Your Trusted Flooring Experts in Wisconsin
Carpets Plus Of Wisconsin has been Wisconsin's premier flooring destination since 1971, founded on the principles of quality, value, and customer satisfaction. Our family-owned business offers an unmatched selection of flooring options including carpet, hardwood, laminate, luxury vinyl, tile, and area rugs from industry-leading brands like Shaw, Mohawk, and CarpetsPlus COLORTILE. With over 50 years of combined experience, our team of flooring consultants provides expert guidance to help customers find solutions that balance aesthetics, durability, and budget.

We maintain four showroom locations across Wisconsin and offer professional services including in-home measurements, financing options, and expert installation. Our commitment to environmental responsibility is demonstrated through product recycling programs and sustainable practices. Backed by decades of industry expertise, we guarantee competitive pricing and personalized service that prioritizes long-term customer relationships over transactional interactions.
Services
Carpet Installation Hardwood Flooring Laminate Installation Luxury Vinyl Tile Flooring Area Rugs Carpet Binding In-Home Estimates Financing Options Flooring Consultation
Details
  • Year established: 1971
Highlights and features
  • We offer over 50 years of combined flooring expertise since 1971
  • Our team works with industry-leading brands like Shaw and Mohawk
  • We provide free in-home measurements and professional installation services
  • We offer financing options subject to approved credit
  • Our consultants specialize in matching flooring to specific lifestyle needs
What people say
Excellent service Wide selection Professional installation Helpful consultants Great value
Services
Carpet Installation
Our professional carpet installation services combine expert craftsmanship with premium products from trusted brands. We offer comprehensive solutions including measuring, removal of old flooring, subfloor preparation, and precise installation. Our team ensures proper fitting for both residential and commercial spaces while maintaining industry safety standards. Customers benefit from our extensive product knowledge and commitment to clean, efficient service completion.
Hardwood Flooring
We provide complete hardwood flooring solutions featuring durable, aesthetically pleasing options from leading manufacturers. Our services include species selection guidance, moisture testing, acclimation planning, and expert installation. We offer both solid and engineered wood solutions suitable for various climate conditions and property types across Wisconsin.
Luxury Vinyl Flooring
Our luxury vinyl flooring services deliver waterproof, durable solutions that mimic natural materials. We offer LVP and LVT options with expert installation ensuring proper subfloor preparation, precise cutting, and secure locking systems. These cost-effective solutions work well in high-moisture areas while maintaining aesthetic appeal.
Tile Flooring
We specialize in tile flooring installations for both residential and commercial properties. Our services include layout planning, substrate preparation, precise cutting, and grouting. We work with ceramic, porcelain, and natural stone tiles, ensuring proper waterproofing for wet areas while maintaining design integrity.
Area Rugs
Our area rug services include custom sizing, binding, and selection from premium materials. We offer both ready-made and custom solutions with expert guidance on fiber types, patterns, and maintenance. Our team ensures proper sizing and placement recommendations for both functional and decorative applications.
People
Ken Stevens
Managing Partner/Vice President
With 30 years in the flooring industry and 13 years at CarpetsPlus, Ken co-manages Madison locations and holds IICRC certification. He has received multiple salesperson awards and oversees operations with a focus on family business values.
Heather Kirch
Chief Financial Officer
Heather has served as CFO since 1998, bringing extensive financial expertise from her career progression starting as a part-time office worker. She represents the family ownership's commitment to long-term business success.
Steve Kornacki
Commercial Sales Representative
With over 40 years in the industry and 35 years at CarpetsPlus, Steve has received multiple sales awards. He manages the Westside location with expertise in flooring solutions for both residential and commercial clients.
Cathy Duell
Commercial Sales Representative
Cathy brings 29 years of home furnishing experience and environmental expertise to her role. She focuses on helping customers balance quality, price, and functionality while emphasizing sustainable practices.
Mike Stitz
Residential and Commercial Sales Representative
With 24 years at CarpetsPlus, Mike offers certified expertise in major product lines. He combines technical knowledge with practical advice to help customers find optimal flooring solutions for their specific needs.
Questions
What types of flooring do you offer?
We offer carpet, hardwood, laminate, luxury vinyl, tile, and area rugs from leading brands like Shaw, Mohawk, and CarpetsPlus COLORTILE.
Do you provide installation services?
Yes, we offer professional installation services for all flooring types with experienced technicians across Wisconsin.
Are financing options available?
We provide financing options subject to approved credit for qualified customers.
Do you offer in-home measurements?
Yes, we provide free in-home measurements and estimates for all flooring projects.
What areas do you serve?
We serve Madison, Janesville, Plover, Stevens Point, and surrounding Wisconsin areas from our four showroom locations.
Are your consultants trained professionals?
Our team includes certified flooring specialists with decades of combined industry experience.
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