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Business Details
20 Years
experience
Your Trusted Partner for Flooring Solutions in Wyoming, MI
Founded in 2006, Preferred Flooring has evolved from a specialized installation company to a comprehensive flooring solutions provider. Our journey began when we recognized a gap in customer service quality within the industry, prompting us to adopt our core philosophy: 'Built on Quality. Raised on Service.' Over the years, we've developed a seamless process that guides clients from initial inspiration to flawless installation, supported by a team of seasoned professionals committed to excellence. We offer an extensive selection of premium materialsincluding carpet, hardwood, vinyl, and tilecomplemented by expert installation services performed by craftsmen with decades of combined experience.

Our lifetime warranties on select products and 60-day satisfaction guarantee underscore our confidence in delivering unmatched value. As a locally owned business with national purchasing power, we combine personalized attention with competitive pricing, ensuring every client receives tailored solutions that meet both aesthetic and functional needs. Sustainability remains a priority through our eco-friendly product offerings, while our 24/7 online resources and in-home consultations provide modern convenience. With a track record of transforming over 15,000 homes, we continue to prioritize customer satisfaction as our ultimate measure of success.
Services
Carpet Installation Hardwood Flooring Vinyl Plank Tile & Stone Area Rugs Laminate Flooring Professional Installation Free Consultations Financing Options Warranty Services
Details
  • Year established: 2006
Highlights and features
  • We offer a lifetime warranty on all broadloom carpet collections.
  • Our 60-day satisfaction guarantee covers both carpet and hard surface flooring.
  • Professional installation services performed by craftsmen with 15+ years of experience.
  • Free in-home consultations with flooring specialists.
  • Environmentally friendly product options using renewable and recyclable materials.
What people say
Awesome Amazing customer service Fantastic job Spotless Highly recommend
Services
Carpet Installation
Our carpet installation services combine premium materials from brands like Infinity and Pet Defense with expert craftsmanship. We offer lifetime warranties against staining and wear, ensuring long-term satisfaction. Our specialists guide clients through fiber type, color, and texture selections tailored to household needs and lifestyle requirements.
Hardwood Flooring
We provide solid and engineered hardwood flooring options from leading manufacturers, including Shaw and Creative Elegance. Our installation process maintains the natural beauty of wood while ensuring proper acclimation and subfloor preparation. Customers receive care instructions to preserve their investment for decades.
Vinyl Plank
Our waterproof vinyl plank options, including COREtec products, offer durability for high-moisture areas. Installation includes subfloor leveling and precise pattern matching. These low-maintenance floors come with manufacturer warranties and mimic natural materials like wood and stone.
Tile & Stone
We install ceramic, porcelain, and natural stone tiles for kitchens, bathrooms, and entryways. Our process includes custom cuts, waterproofing membranes, and premium grout selection. Backsplash installations and pattern design services help create unique spaces while maintaining structural integrity.
Free Consultations
Our complimentary design consultations connect clients with flooring specialists who assess space requirements, lighting conditions, and traffic patterns. We provide sample books, digital visualization tools, and budget planning to help customers make informed decisions without obligation.
People
Kory Snyder
President
With 18 years in the flooring industry, Kory leads operations while maintaining hands-on client engagement. His expertise in material selection and project management ensures every installation meets quality standards.
Ashley York
Director of Peace, Love & Happiness
Ashley oversees customer relations, implementing training programs that maintain our service excellence. She coordinates the 60-day guarantee process to ensure post-installation satisfaction for every client.
Anthony Lubenow
Warehouse Manager
Anthony manages inventory logistics, ensuring timely delivery of over 500 product SKUs. His team maintains strict quality control for material storage and preparation prior to installations.
Keith Snyder
Director of Organizational Operations
Keith streamlines business processes, implementing technology solutions that improve client communication and project tracking efficiency across both retail and installation divisions.
Questions
What types of flooring do you offer?
We carry carpet, hardwood, laminate, vinyl plank, tile, and area rugs from premium brands like Shaw, Mohawk, and COREtec, with options for every budget and lifestyle.
Do you provide installation services?
Yes, our certified installers handle all flooring types with meticulous attention to detail, including subfloor preparation and post-installation cleanup for residential projects.
What warranty protections are available?
We offer lifetime warranties on select carpets and a 60-day satisfaction guarantee covering both materials and installation for qualifying products purchased in Wyoming, MI.
Can I schedule a home consultation?
Yes, we provide free in-home consultations where specialists bring samples and discuss your project requirements at your convenience.
Do you serve areas outside Wyoming?
While based in Wyoming, MI, we serve clients throughout Kent County with flexible scheduling options for both showroom visits and on-site consultations.
Is financing available for flooring projects?
Yes, we offer flexible financing options for qualified customers to help make home renovations more accessible without compromising on quality materials or installation.